## Sell your business with certainty and speed

Baton is **10x more effective** at successfully selling your business compared to traditional methods.

[Sell your business](https://www.baton.com/market/signup) [See case studies](https://www.baton.com/business-sales)

## Keep More of What You’ve Built

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## Save 50% on broker fees

Baton’s streamlined process enables us to deliver cost savings directly to you.

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## Faster sales process

Sell your business much faster than the average: **10 weeks from listing to contract**

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## Dedicated expert support

Our **Pro Plan** includes dedicated advisors who offer tailored insights and ongoing support.

# Learn why business owners choose Baton

Slide 1 of 3

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Sold in 2.5 Months\
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_"The weekly meetings and checklists: that constant check-in and project management was super helpful."_\
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[AHA! Leadership](https://www.baton.com/resources/own/case-study-professional-services-sale)

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Sold for $1.85M\
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_"I’d recommend Baton for anyone that doesn’t have experience in selling a business. Baton takes the reins."_\
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[Greenway Painting](https://www.baton.com/resources/own/case-study-painting-business-sale-jackson)

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Sold for $6.5M\
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_"Baton’s process and buyer filtering saved me from endless unqualified calls."_\
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[E-Commerce & Marketplace](https://www.baton.com/resources/own/case-study-book-reselling-business-sale-phoenix)

[See our case studies](https://www.baton.com/business-sales)

## How to sell your business with Baton Market

Our proven process takes you from first conversation to closing day with expert guidance at every stage.

# Set up & listing prep

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## 1. Get paired with a dedicated M&A advisor

Work one-on-one with an experienced advisor who understands your industry and guides you through every decision.

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## 2. Complete onboarding & finalize your listing price

We help you gather financials, craft your story, and set a competitive price that attracts serious buyers.

[Learn more](https://www.baton.com/business-valuation-team)

step 2

# List with confidence

Sign and list your business on a marketplace with thousands of qualified buyers who can meet your asking price.

step 3

# Sell within 10% of your asking price, for 1/2 the cost*

See your deal progress while we do the heavy lifting and navigating — all the way to a **10X more certain close**, within **10% of your asking price.**

Save on fees and keep more of what you built.

*Compared to a traditional broker

[See Pricing](https://www.baton.com/pricing)

## More questions? Schedule a call for personalized expert advice.

Selling your business

# Introductory Call with Baton

15 min

Book a 15-minute meeting to learn more about selling your business.

We look forward to exploring how we can help you and your business!

## Why owners choose to sell their businesses with Baton

## What size companies do you work with?

We’ve taken on companies of all sizes, ranging from $50K in value to $25M and up.

## How do I know my data is safe?

The tech we use to collect and store your financial data meets the highest security standards, from mandatory security training and background checks to continuous monitoring to keep your data safe.

## Are business valuations under NDA / confidential?

Yes, it’s illegal for us to share your private business data without your consent, and we would never try. We use your company’s financial data only to estimate the valuation with accuracy.

## What financials does your company require to run a valuation on my business?

**Ideal:** the most recent 3 years of P&L broken out by month. But we can work on your trailing 12-month PNL. If you’re still clearing up 2023, we can work off 2022 financials but please note this will most likely result in a rerun (which costs us, not you).

## What financials do you need to complete the free valuation?

We can complete a valuation with just one year of financial data. However, providing more information helps create a more accurate and comprehensive assessment. Ideally, you can share your Profit & Loss (P&L) statement for the trailing 12 months or the most recent full year. If those aren't available, we can also work with your tax returns.

## How do you build a network of buyers?

There are 4 main ways buyers find Baton:

1. **Baton Database:** Like all top-notch sell-side M&A advisors, we have our own network of high-quality buyers.

2. **Competitor Campaign:** We scout all relevant local competitors to see if they are interested in expansion.

3. **Relevant Listing Sites:** We purchase high-visibility placements on sites like BizBuySell.

4. **Baton Network:** Our investors include Bloomberg, Giant Ventures, Trust Fund, etc. creating additional exposure traditional brokers can’t.

## What do your buyers look like?

We have three primary buyer types:

1. **Small** (Owner/operators who have passion and knowledge of your industry).

2. **Medium** (Strategic buyers looking to add value to their portfolios or Competitors).

3. **Large** (Serial entrepreneurs and professional money buyers).

## What are your average time to close a deal and close rate?

Our average time to close is **5.5 months**, and we have a **68% close rate** on deals.

## Has Baton completed stock sales?

We do have experience with stock sales. The only difference between a stock sale and an asset sale is the contract & the diligence intensity since the buyer assumes all liabilities.

## What are the main reasons business don’t sell?

1. Having to close the business/business is no longer salable

2. Personal reasons (illness, sudden change in life circumstances)

3. Change of heart: Owners decides to continue running the business after all

Talk to us about selling.
