PRICING PLANS FOR SELLERS
Select the best plan to sell your business
Selling your business can feel overwhelming so we’ve designed plans to meet your needs —whether you want full-service support or a cost-effective way to explore the market.
Free
Get a confidential business valuation and gauge buyer interest.
$0
No Hidden Fees — Truly Free!
You'll get:
Data-driven valuation
Anonymous Off-Market Profile
Buyer interest tracking
Seller
Most popular
Get expert guidance every step of the way.
$1,000
/month
(Credited back upon close)
6% / 2% success fee on close 6% on first $5M of purchase price, 2% on any amount over $5M of purchase price.
Everything in Free, plus:
- $1,000 towards full financial reconciliation
- Tailored strategic buyer outreach
- Hands-on advisor support
Prices shown do not include applicable tax.
Free
Seller
Monthly Retainer (Credited back upon close)
$0
$1,000
EXCLUSIVE LISTING AGREEMENT
| Feature | Free | Seller |
|---|---|---|
| Minimum Term | No Minimum | Three months |
| Success Fee | N/A | 6% on first $5M of purchase price |
| 2% on any amount over $5M of purchase price | ||
| Minimum Annual Cash Flow | None | $100,000 |
| Prep and go to market | ||
| Business Valuation | Yes | |
| Valuation Review Call | Yes | |
| Go-To-Market Dashboard | Yes | |
| Reconcile Financials Pre-Listing | Yes | |
| Produce Marketing Materials | Yes | |
| Provide and Prepare Data Room | Yes | |
| Redact PII from Data Room Files | Yes | |
| Refresh Financials on Listing | On Request | Quarterly |
| Find the right buyer | ||
| Anonymized teaser on Baton | Yes | |
| Buyer Interest Dashboard | Yes | |
| Detailed Baton listing | Yes | |
| Market on 3rd Party Listing Site(s) | Yes | |
| Conduct Outreach to Strategic Buyers | Yes | |
| SBA and Bank Partnership Pre-Qualification | Yes | |
| Advisor on Buyer-Seller Meetings | Yes | |
| Weekly Scheduled Calls with Advisor | Yes | |
| ACCEPTING THE LOI AND closing | ||
| Negotiation Support for Owner | Yes | |
| Diligence & Closing Platform | Yes | |
| Diligence Check-Ins with Advisor | Yes | |
| Loan Services for Interested Buyers | Yes | |
| Recast Financials (if required) | ($1,000 credit) |
FAQ
What size companies do you work with?
We’ve taken on companies of all sizes, ranging from $50K in value to $50M and up, but have the most buyer demand for companies that are $1M in value or larger.
What financials do you need to complete the free valuation?
We can complete a valuation with just one year of financial data. However, providing more information helps create a more accurate and comprehensive assessment. Ideally, you can share your Profit & Loss (P&L) statement for the trailing 12 months or the most recent full year. If those aren't available, we can also work with your tax returns.
How do you get to your valuation?
At Baton, we use a combination of proven methods to determine the value of your business, including cash flow multiples, discounted cash flow (DCF) analysis, and sales comparisons. We also incorporate information and insights from your answers during the sign-up process. This personalized assessment helps us highlight your business’s strengths, reflecting both its current performance and future potential for a well-rounded valuation.
What is your fee structure?
Your business’s valuation and the 1:1 meeting with our team to review results are always free, it’s part of our mission! You then have the ability to host an anonymous listing free of charge to gauge buyer interest.
On our seller plan, we charge $1,000 per month with a minimum contract of 3 months. We then take a 6% fee on the first $5M and 2% beyond that. Our current average time to close is 5.5 months with a 68% close rate. If we don't close after 3 months you can continue on a month-to-month at no extra cost. We collect $0 from the monthly fee you pay, therefore it's not refundable.
What happens to my retainer if you don't sell?
Our current time to close is 5.5 months with nearly a 68% close rate. If we don’t close within the minimum commitment period, you can continue on a month-to-month basis for the same monthly fee. We make our success fee only when we sell your business, which is why we are so committed to doing so! The monthly retainers are designed to cover the costs of marketing, outreach, and buyer engagement to maximize your chances of a successful sale. They are not refundable, but they ensure we can invest the necessary resources into selling your business effectively.
What if I sign on with Baton and a buyer I am already speaking with becomes more serious and is eager to purchase my business?
No problem! We can put a clause in the contract that if your buyer submits an LOI within 60 days, we'll lower our commission to 3% from 6%. To date, no sellers have never brought us a buyer that closed. But we have leveraged owner-fed buyer leads against our own, increasing the final offer amount.
Our mission
Clearing the path for small businesses by giving everyone access to reliable data
Introductory Call with Baton
15 min
Book a 15-minute meeting to learn more about selling your business.
We look forward to exploring how we can help you and your business!