## Meet the M&A advisors putting you first

Our experienced team has seen firsthand the way traditional business brokers can leave their clients hanging or in the dark on decisions. Baton adds humanity to the selling process, and we get results.

## Value and expertise at every stage of the sale

It’s important to us that you get the most value to your hard-earned dollar, at each stage of the selling process. Here are just a few of the highlights.

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Professionally written and designed marketing assets **(Value: $500)**.

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Designed and prepared deal Data Room **(Value: $250 / month)**

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Feature on the Baton listing site **(Value: $150)**

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Discrete outreach to relevant competitors **(Value: $750)**

Get a detailed preview of our fee structure and selling process

## Meet Baton’s M&A Advisors

Here to help you find the right buyer, within **10% of your asking price,** and answer any questions you have along the way.

**Serena Lee**

**Ani Thakur**

**Reid Kleinman**

**Fahad Salman**

**Dylan Gans**

## Serena Lee

Serena brings a wealth of expertise in M&A, honed through an investment banking background and her entrepreneurial journey as part of the founding team at an early-stage startup. She has closed transactions totaling over $1B for Fortune 500 companies across diverse industries. Having also led the sale of her family’s franchise business, Serena's approach leverages firsthand insight into SMB operations, extensive deal experience, and unwavering support for business owners.

## FAQ

### Why would I need a M&A advisor if I already have interested buyers?

The majority of small business deals fall through in the advanced stages. We get you to the closing table, within 10% of your asking price, and at minimal risk. We leverage our extensive knowledge of market dynamics, valuation methods, negotiations, and legal intricacies to help you exit on your best terms. We also take on the heavy lifting of the deal from start to finish so you can focus on running your business.

### I have worked with other brokers before. How are you different?

Our M&A Advisors work with fewer businesses each for a more hands-on approach throughout the process, and we charge a commission of **just 6%** (other brokers take 10-12%). Since we have 4K+ buyers in our database waiting for us to hand them a deal, and we do aggressive outreach on top of that, you’ll only meet with the best-fit people.

## Find out your business’s worth and what selling looks like for you.

[Get Started For Free](https://www.baton.com/market/signup)

Talk to us about selling.