Meet the M&A advisors putting you first

Meet the M&A advisors putting you first

Our experienced team has seen firsthand the way traditional business brokers can leave their clients hanging or in the dark on decisions. Baton adds humanity to the selling process, and we get results.

Value and expertise at every stage of the sale

It’s important to us that you get the most value to your hard-earned dollar, at each stage of the selling process. Here are just a few of the highlights.

  • Professionally written and designed marketing assets (Value: $500).

  • Designed and prepared deal Data Room (Value: $250 / month)

  • Feature on the Baton listing site (Value: $150)

  • Discrete outreach to relevant competitors (Value: $750)

Get a detailed preview of our fee structure and selling process

Meet Baton’s M&A Advisors

Here to help you find the right buyer, within 10% of your asking price, and answer any questions you have along the way.

Serena Lee

Serena brings a wealth of expertise in M&A, honed through an investment banking background and her entrepreneurial journey as part of the founding team at an early-stage startup. She has closed transactions totaling over $1B for Fortune 500 companies across diverse industries. Having also led the sale of her family’s franchise business, Serena's approach leverages firsthand insight into SMB operations, extensive deal experience, and unwavering support for business owners.

More questions? Schedule a call for personalized expert advice.

Select a Date & Time - Calendly
Selling your business

Introductory Call with Baton

15 min

Book a 15-minute meeting to learn more about selling your business.


We look forward to exploring how we can help you and your business!

Privacy Policy

Select a Date & Time

April 2026
April is now displayed
SunMonTueWedThuFriSat

Time zone

FAQ

Find out your business’s worth and what selling looks like for you.