Going on at Baton

The baton beat

Going on at Baton

An inside look at what we’re working on, talking about, and looking forward to.

Company News

On Our Minds

Under the Hood

Company News

See more

Company News

Baton Raises $10M Series A to Transform Small Business Sales

January 21, 2025 ⋅ 5 min read

Company News

Introducing Off-Market Profiles: The Future of Private Business Connections

October 14, 2024 ⋅ 4 min read

Company News

Welcome to a better small business marketplace

December 5, 2023 ⋅ 5 min read

Company News

Baton announces $2.8 M in pre-seed funding

March 20, 2023 ⋅ 4 min read

On Our Minds

See more

On Our Minds

Mind the Gap: How Buyers and Sellers Interpret Deals Differently

April 21, 2026 ⋅ 8 min read

On Our Minds

The New Buyer Taking Over Small Business M&A in 2026

March 18, 2026 ⋅ 8 min read

On Our Minds

The Missing Middle: Why $5 Trillion in Small Businesses Has Nowhere to Go

March 16, 2026 ⋅ 11 min read

On Our Minds

100 small business deals in 2 years: why Main Street Summit 2025 is a must-attend event

April 22, 2025 ⋅ 3 min read

Under the Hood

See more

Under the Hood

Changelog 6: streamline business sales with Baton with smarter valuations & upgraded tools

April 11, 2025 ⋅ 2 min read

Under the Hood

Baton Changelog 5: Off-Market Profiles and Other Improvements

December 12, 2024 ⋅ 3 min read

Under the Hood

Baton Changelog 4: Improved Seller Dashboard and Interested Buyer Count for Owners

October 1, 2024 ⋅ 1 min read

Under the Hood

Baton Changelog 3: Action items, IOI Wizard, and Buyer profiles and introductions

September 9, 2024 ⋅ 2 min read

Sign Up for the Newsletter