Going on at Baton

An inside look at what we’re working on, talking about, and looking forward to.

Company News

Baton Raises $10M Series A to Transform Small Business Sales

January 21, 2025 ⋅ 5 min read

Introducing Off-Market Profiles: The Future of Private Business Connections

October 14, 2024 ⋅ 4 min read

Welcome to a better small business marketplace

December 5, 2023 ⋅ 5 min read

Baton announces $2.8 M in pre-seed funding

March 20, 2023 ⋅ 4 min read

On Our Minds

The Boring Business Boom: Hype, Reality, and What the Data Actually Show

May 14, 2026 ⋅ 3 min read

Small Business Buyer Intelligence Report: Q1 2026 | Baton

May 12, 2026 ⋅ 1 min read

Mind the Gap: How Buyers and Sellers Interpret Deals Differently

April 21, 2026 ⋅ 8 min read

The New Buyer Taking Over Small Business M&A in 2026

March 18, 2026 ⋅ 8 min read

Under the Hood

Product Spotlight: May 2026

May 6, 2026 ⋅ 3 min read

Changelog 6: streamline business sales with Baton with smarter valuations & upgraded tools

April 11, 2025 ⋅ 2 min read

Baton Changelog 5: Off-Market Profiles and Other Improvements

December 12, 2024 ⋅ 3 min read

Baton Changelog 4: Improved Seller Dashboard and Interested Buyer Count for Owners

October 1, 2024 ⋅ 1 min read